# GenZform - AI Calculator & Quiz Builder for Lead Generation

> GenZform is the AI builder for business calculators and quizzes that capture leads — plus the forms, surveys, and polls that support them. Describe your business logic in plain words and AI generates a fully functional, conversion-optimized tool in minutes — no coding, no manual logic setup. The goal isn't to "collect answers"; it's to turn a pricing or qualification conversation into a captured lead, automatically.

## Who GenZform Is For

GenZform is built for service businesses (and the agencies that serve them) who need to turn a pricing or qualification conversation into a captured lead — without being in the room. The core job:

> _A visitor tells you about their situation → you instantly give them a personalized number or result (a quote, a score, a recommendation) → you capture them as a lead._

Best-fit users:
- **Service businesses** — wedding/event coordinators, home-service trades (painting, cleaning, HVAC, landscaping), coaches, consultants — who quote or qualify customers.
- **B2B consultants** — risk/compliance/maturity self-assessments that score prospects and route them into a tailored pitch.
- **Agencies & resellers** — building branded quote calculators and lead-gen quizzes for their own clients.
- **Creators & educators** — personality quizzes, knowledge tests, and assessments that grow an audience.
- **Marketers & small businesses** — anyone who needs a free AI quiz maker, online calculator builder (quote, ROI, pricing, mortgage), QR code generator, or poll maker as a fast, no-code alternative to Google Forms, Typeform, or Jotform.

## What Makes GenZform Different

Unlike traditional form builders (Google Forms, Typeform, Jotform), GenZform uses AI to generate complete lead-gen tools — with the logic already wired:

- **AI-Powered Creation**: Describe your calculator or quiz in plain English and get a working tool in under 1 minute.
- **Lead-Gen First**: Built to qualify and capture leads (emailed quotes, scored results, gated outcomes) — not just record submissions.
- **Logic Built-In**: Conditional logic, branching, calculated fields (ROI, pricing, scores), and dynamic content are generated automatically.
- **Lead-Based Pricing**: One flat monthly price for your plan's lead allowance, with a generous buffer so you're never cut off the moment you hit your limit.
- **Affordable**: Plus $19/month, Pro $49/month — purpose-built for lead capture, versus Typeform ($25/mo) or Jotform ($34/mo) response-capped plans.

## Product Types

GenZform leads with the two tools that capture the most leads — calculators and quizzes — backed by forms, surveys, and polls.

### Calculators (primary use case)
Interactive calculators that generate 3-5x more leads than regular forms:
- Quote calculators, ROI calculators, pricing calculators, savings estimators, mortgage calculators
- Show personalized value first, then gate the full result behind email capture
- 40-60% conversion rates
- Qualify leads automatically by capturing inputs, budget, timeline, and intent
- Custom JavaScript for per-sq-ft / tiered pricing and dynamic calculations

### Quizzes (primary use case)
Turn visitors into qualified leads with interactive quizzes:
- Lead-qualifying quizzes, product-recommendation quizzes, maturity/risk self-assessments
- Personality quizzes, knowledge tests, and scored assessments
- Automatic scoring, per-question explanations, and personalized results
- Tiered result messaging (🟢🟠🔴) with a soft upsell per band
- Gate results behind email capture for lead generation
- 40-50% conversion rates (vs 2-5% for basic forms)

### Forms
Professional forms that convert visitors into leads:
- Contact forms, registration forms, feedback forms, application forms
- Multi-step forms with conditional logic
- File uploads, smart validation, mobile-responsive design
- Email notifications and CSV export
- Embed anywhere: WordPress, Wix, Squarespace, custom websites

### Surveys
Surveys people actually complete:
- Customer satisfaction surveys, NPS surveys, market research surveys
- Employee feedback, event feedback, post-purchase surveys
- Real-time analytics with visual charts and completion tracking
- Skip logic and branching to reduce survey fatigue

### Polls
Quick feedback and audience insights:
- Opinion polls, voting systems, feedback polls, social media polls
- Real-time results with live vote counts and percentages
- Image-based polls for visual feedback
- Vote protection: IP-based duplicate prevention, email verification

## Pricing Plans

GenZform pricing is **lead-based**: you pay a flat monthly price for a monthly lead allowance. A **lead** is any response captured by your calculators, quizzes, or forms within your billing cycle.

| Feature | Free | Plus | Pro | Enterprise |
|---------|------|------|-----|------------|
| **Price** | $0/month | $19/month | $49/month | Custom |
| **Leads / month** | 100 | 500 | 5,000 | Unlimited |
| **AI Builder Credits** | 50/month | Unlimited | Unlimited | Unlimited |
| **Tool Types** | All | All | All | All |
| **Languages (EN / FR / DE)** | ✅ | ✅ | ✅ | ✅ |
| **Email quote & result PDFs to customers** | ❌ | ❌ | ✅ | ✅ |
| **Branding** | Powered by GenZform | Powered by GenZform | Removed | Removed |
| **Lead Analytics** | Basic | Advanced | Advanced | Advanced + Custom |
| **Google Analytics & Meta Pixel** | ❌ | ✅ | ✅ | ✅ |
| **MCP Support** | ❌ | ❌ | ✅ | ✅ |
| **Support** | Email | Priority | Priority | Dedicated account manager |
| **Custom Domain** | ❌ | ❌ | ❌ | ✅ |
| **SSO Authentication** | ❌ | ❌ | ❌ | ✅ |
| **SLA Guarantee** | ❌ | ❌ | ❌ | ✅ |

### Key Pricing Notes
- **Flat monthly price** for your plan's lead allowance — upgrade to a higher plan when you need more leads.
- **Generous buffer**: your tools keep capturing leads past your limit while we nudge you to upgrade — you're never cut off the instant you hit the cap.
- **14-day money-back guarantee** on all paid plans.
- **Cancel anytime** from your dashboard; your tools stay live.
- **Free forever**: start free and capture your first 100 leads/month with all tool types — no credit card required.

## Core Features

### AI-Powered Builder
- Describe your needs in plain language (e.g., "Create a painting quote calculator that emails the estimate")
- AI generates a complete tool with the right fields, scoring, and logic in under 1 minute
- Supports all tool types: calculators, quizzes, forms, surveys, polls, recommendations

### Advanced Logic & Customization
- **Conditional Logic**: Show/hide fields based on answers
- **Branching Logic**: Skip to specific questions based on responses
- **Calculated Fields**: Dynamic calculations (ROI, pricing, scores) via custom JavaScript
- **Multi-Step Tools**: Split long flows into pages for better completion
- **Custom Validation**: Email, phone, number ranges, required fields

### Design & Templates
- 3 proven templates: Classic (multi-page), Typeform-style (one-question-at-a-time), Duolingo-style (gamified)
- Fully customizable: colors, fonts, layouts, logos
- Mobile-first responsive design (65-70% of completions happen on mobile)
- Custom CSS and JavaScript support
- **Multilingual**: build tools in English, French, and German with language-specific labels and a built-in language switcher — the GenZform interface is also available in English, French, and German

### Data & Integrations
- **Email Notifications**: Instant alerts for every captured lead
- **CSV / Excel Export**: Download all lead data with one click
- **Custom Webhooks**: Send responses to any REST API in real time
- **Google Sheets**: OAuth integration to auto-append responses
- **Zapier**: Connect to 5000+ apps

### Security & Compliance
- Bank-level encryption (SSL/TLS) for all submissions
- GDPR compliant with strict privacy policies
- Regular backups and secure data storage
- You own your data — export or delete anytime

## Use Cases

### For Service Businesses
- Instant quote/estimate calculators that price the job and email the lead automatically
- Lead-qualifying quizzes that capture budget, timeline, and intent before the first call
- Date-availability capture for coordinators and event vendors

### For Agencies & Resellers
- Branded quote calculators and lead-gen quizzes built for each client
- Productized lead-gen tools delivered on a retainer

### For B2B Consultants
- Maturity / risk self-assessments scored 🟢🟠🔴 with tiered soft-upsell per band
- A lead magnet that pre-qualifies prospects

### For Creators & Educators
- Personality quizzes, knowledge tests, placement tests, and course feedback
- Audience-building quizzes with email capture

## Comparison with Competitors

### vs Typeform
- **Price**: GenZform Plus $19/month vs Typeform Basic $25/month
- **AI**: GenZform AI builds the logic; Typeform requires manual setup
- **Focus**: GenZform is purpose-built for lead-gen calculators & quizzes

### vs Outgrow
- **AI**: GenZform builds calculators & quizzes from a plain-English prompt; Outgrow is manual configuration
- **Price**: GenZform Plus $19 / Pro $49 vs Outgrow's higher entry tiers
- **Speed**: GenZform creates a working calculator in under 1 minute

### vs Google Forms
- **AI**: GenZform has an AI builder; Google Forms is fully manual
- **Logic**: GenZform auto-generates conditional logic and calculated fields; Google Forms can't calculate or score
- **Lead-gen**: GenZform gates results, scores leads, and emails quotes; Google Forms just collects answers

### vs Jotform
- **Price**: GenZform Pro $49/month vs Jotform's higher tiers
- **AI**: GenZform builds the tool and the logic; Jotform is manual field setup
- **Speed**: GenZform creates tools in <1 minute

## Technical Details

### Embedding Options
- Direct link sharing (email, social media, SMS)
- Embed code snippet for websites
- iFrame embedding
- Works on WordPress, Wix, Squarespace, Shopify, Webflow, HubSpot, Unbounce, ClickFunnels

### Supported Field Types
- Text input, email, phone, number
- Multiple choice (single and multi-select), dropdown
- Rating scales, NPS, slider
- File upload, date/time picker
- Checkboxes, radio buttons, selection cards
- Calculated fields, country select

## Common Questions

**Q: What is GenZform?**
A: An AI builder for business calculators and quizzes that capture leads — plus the forms, surveys, and polls that support them. Describe what you need in plain language and AI builds it in seconds.

**Q: How much does GenZform cost?**
A: Free is $0/month with 100 leads. Plus is $19/month with 500 leads. Pro is $49/month with 5,000 leads and GenZform branding removed. Enterprise is custom with unlimited leads, SSO, and SLA. Every plan includes all tool types.

**Q: How are leads counted?**
A: A lead is any response captured by your calculators, quizzes, or forms within your monthly billing cycle. Free includes 100, Plus 500, Pro 5,000, and Enterprise is unlimited.

**Q: What happens if I go over my lead limit?**
A: We won't cut you off the moment you hit your limit — every plan has a generous buffer, so your tools keep capturing leads while we nudge you to upgrade.

**Q: How does billing work?**
A: You pay one flat monthly price for your plan's lead allowance. When you need to capture more leads, you move up to a higher plan — predictable, plan-based pricing.

**Q: Do I need coding skills?**
A: No. Describe what you want in plain English, and AI builds it — including the calculation and scoring logic.

**Q: How long does it take to create a tool?**
A: Most tools are ready in under 1 minute. Complex calculators with branching logic take 2-3 minutes.

**Q: Does GenZform support other languages?**
A: Yes. You can build calculators, quizzes, and forms in English, French, and German with language-specific labels and a built-in language switcher. The GenZform interface is also available in English, French, and German.

**Q: Can I export my data?**
A: Yes. Export to CSV anytime, and get instant email notifications for every captured lead.

**Q: Can I cancel anytime?**
A: Yes. Cancel anytime with a 14-day money-back guarantee on paid plans.

## Refund policy

If you're not satisfied, you can get a 100% refund within 14 days of purchase on any paid plan (no questions asked).

## Contact & Support

- **Website**: https://genzform.com
- **Email**: support@genzform.com
- **Pricing**: https://genzform.com/pricing
- **Get started**: https://genzform.com/auth/signin
- **Support**: Priority support on Plus and Pro, dedicated support on Enterprise

## Key Takeaways

1. **Lead-gen first**: AI builds calculators and quizzes that capture and qualify leads — not just collect answers.
2. **AI-Powered**: Describe needs in plain English, get a working tool in <1 minute.
3. **Lead-based pricing**: Free 100 leads, Plus $19/500, Pro $49/5,000, Enterprise unlimited — one flat monthly price per plan.
4. **No Coding**: AI wires the calculation and scoring logic for you.
5. **High Conversion**: 40-60% conversion for calculators and quizzes vs 2-5% for basic forms.
6. **Built for service businesses and agencies**: turn a quote or qualification conversation into a captured lead, automatically.