Create an NPS Survey
Learn how to create Net Promoter Score (NPS) surveys to measure customer loyalty and satisfaction.
Net Promoter Score (NPS) is a simple but powerful metric for measuring customer loyalty. It asks one key question: "How likely are you to recommend us?"
What is NPS?
NPS measures customer loyalty on a 0-10 scale:
| Score | Category | Description |
|---|---|---|
| 9-10 | Promoters | Loyal enthusiasts who refer others |
| 7-8 | Passives | Satisfied but unenthusiastic |
| 0-6 | Detractors | Unhappy, may damage brand |
NPS = % Promoters - % Detractors
Scores range from -100 to +100. Above 0 is good, above 50 is excellent.
Create an NPS Survey
Create the form
Ask the AI to create an NPS survey:
"Create an NPS survey with the standard recommendation question and a follow-up asking why."
Add the core question
The AI will include the standard NPS question:
"How likely are you to recommend [Company] to a friend or colleague?" (0-10 scale)
Add follow-up
Include a follow-up question:
"What's the primary reason for your score?" (text area)
Customize and send
Adjust the design and share via email or embed on your site.
Example Prompt
Create a simple NPS survey with:
1. "How likely are you to recommend [Company Name] to a friend or colleague?" (0-10 rating scale)
- Label 0 as "Not at all likely"
- Label 10 as "Extremely likely"
2. "What's the main reason for your score?" (text area)
3. "Is there anything we could do to improve?" (optional text)
Keep it very short and thank them for their feedback.NPS Best Practices
- Keep it short - 2-3 questions maximum
- Send at the right time - After key interactions
- Follow up - Reach out to detractors
- Track trends - Monitor NPS over time
- Act on feedback - Close the loop with respondents
Analyzing Results
- Track by segment - Compare NPS across customer types
- Read all comments - Qualitative feedback is gold
- Identify patterns - What makes promoters vs. detractors?
- Benchmark - Compare to industry averages
Frequently Asked Questions
What's a good NPS score?
Anything above 0 is good (more promoters than detractors). Above 50 is excellent. Industry benchmarks vary.
How often should I send NPS surveys?
Quarterly is common, or after key touchpoints (purchase, support interaction).