Rating Scale
Learn how to use NPS-style rating scales in GenZform for measuring customer satisfaction and loyalty.
The rating scale (also known as NPS scale or Likert scale) displays a horizontal scale of numbers, typically 0-10, with labels at each end. It's the standard format for Net Promoter Score (NPS) surveys.
When to Use Rating Scales
Rating scales are perfect for:
- Net Promoter Score (NPS) surveys
- Customer satisfaction measurement
- Likelihood questions
- Agreement scales
- Effort scores
NPS asks "How likely are you to recommend us?" on a 0-10 scale. Responses are categorized as Detractors (0-6), Passives (7-8), and Promoters (9-10).
How to Add a Rating Scale
Ask the AI in the chat panel:
Example prompts:
- "Add an NPS question"
- "Include a 0-10 rating scale"
- "Add a likelihood scale from not likely to very likely"
- "Create an NPS survey question"
Rating Scale Properties
| Property | Description | Example |
|---|---|---|
| Label | The question | "How likely are you to recommend us?" |
| Min Value | Left end of scale | 0, 1 |
| Max Value | Right end of scale | 10, 5 |
| Min Label | Text at low end | "Not at all likely" |
| Max Label | Text at high end | "Extremely likely" |
| Required | Whether answer is required | Yes/No |
Customization Options
NPS Format
"Add standard NPS question with 0-10 scale"Custom Range
"Use a 1-5 scale instead of 0-10"Custom Labels
"Label the left end 'Strongly Disagree' and right end 'Strongly Agree'"Common Use Cases
Net Promoter Score (NPS)
"How likely are you to recommend [Company] to a friend or colleague?"
0 (Not at all likely) ←→ 10 (Extremely likely)Customer Satisfaction (CSAT)
"How satisfied are you with our service?"
1 (Very Dissatisfied) ←→ 5 (Very Satisfied)Customer Effort Score (CES)
"How easy was it to get your issue resolved?"
1 (Very Difficult) ←→ 7 (Very Easy)Agreement Scale
"I would purchase from this company again."
1 (Strongly Disagree) ←→ 5 (Strongly Agree)Frequently Asked Questions
What's NPS and how is it calculated?
NPS (Net Promoter Score) measures customer loyalty. It's calculated as: % Promoters (9-10) minus % Detractors (0-6). Scores range from -100 to +100.
Can I use a different scale?
Yes! While 0-10 is standard for NPS, you can use any range: "Use a 1-5 scale" or "Create a 1-7 scale."
Can I add a middle label?
Middle labels (like "Neutral" in the center) are not currently supported. Only the min and max labels at the ends can be customized.